You want a brand that looks professional, feels consistent, and helps your business grow without the chaos. That’s where I work best. I help founders and small businesses get clear, confident, and visually aligned so their brand finally matches the quality of their work.

I do this through a mix of strategy, design, and honest conversation. No jargon. No guesswork. No disappearing into a design cave for weeks. Just a focused process that gets you from “I think I need a brand?” to “This is exactly what I wanted.”

Who I Work With

I support service-based business owners, solopreneurs, and small teams who want a brand that:

• Reflects their expertise

• Builds trust fast

• Stands out in a crowded market

• Stays easy to use day after day

You do not need design vocabulary or a perfect business plan. You just need a direction, a goal, and the willingness to make clear decisions as we go.

How I Work

My process is straightforward and collaborative.

• Start with clarity. We map out what your brand needs to communicate and why your audience should care.

• Build a strong visual identity backed by strategy.

• Package it into simple systems so you know what to use, when to use it, and how to keep your brand looking consistent.

• Deliver clean files, clear instructions, and practical tools that make day-to-day marketing easier.

The goal is to leave you with a brand that grows with you, not one you outgrow in a year.

What Clients Say

Clients tell me they appreciate the balance of clarity and creativity, and the steady partnership that keeps projects moving. They like working with someone who thinks ahead, sees issues before they become problems, and cares about the final product as much as they do.

A Little About Me

I’m Kelly Moore, a designer with a strategic streak and a soft spot for founders trying to do things the right way. I’ve spent more than a decade helping small businesses, startups, and solo professionals build brands that feel like them and support the level of business they want.

When I’m not working, I’m usually tinkering with layouts, reorganizing something that didn’t ask to be reorganized, or sinking far too many hours into video games.

If you want a partner who listens, thinks with you, and delivers clean, confident brand systems, let’s talk.